The Laundry by INDITEX

The first detergent designed to reduce microfibers shedding from textiles

Microfiber pollution is a growing environmental problem. When garments are washed, they release tiny plastic fibers into the water. Mermaids Research Project estimates that between 6,000,000 and 17,000,000,000 plastic microfibres are shed per wash. These microfibers can end up in the ocean, where they can harm marine life and enter the food chain.

The Laundry by INDITEX is the first detergent designed to reduce microfiber release. It was developed in partnership with BASF, a leading chemical company.

The Laundry`s innovative formulation has been designed to reduce microfiber shedding during domestic washing. In a recent study, It was shown to reduce microfiber release by up to 80%. It also performs excellent cleaning with cold washing, prevents colour loss, and has 75% natural and renewable origin ingredients.

INDITEX is a leading fashion retailer with over 7,000 stores in 96 countries. BASF is a leading chemical company and one of the largest chemical producers in the world, with more than 110,000 workers and a presence in over 90 countries

The Laundry is now available in INDITEX stores around the world.

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