History Technical Advice

50 years of consolidated experience

In 1984 Mr Joan Roca established the first garment dyeing mill in Barcelona named Colormoda.

After several years of success and achieving one of the best garment dyehouses in the world due to its quality standards and R&D developments, two more dyeing houses were established; one near Madrid and the other one in Bulgaria. During those years most prestigious retailers were dyeing their garments in our facilities. In 2000 the company won the R&D award from the Catalonian government.

In 2005 Mr Joan Roca established a new business model named Technical Advice.

It was a pioneering initiative with a wide scope through all textile and leather supply chains and incorporating new expertise in those areas from spinning, weaving, wet process and chemicals. Always with a focus on sustainability and environmental impact.

Since then, Technical Advice has focused on providing the textile and leather industry with the best strategy and innovation to accelerate the transition to sustainable models. Bringing together the expertise of different professional profiles to put the widest and deepest possible knowledge at the service of our clients.



Team Technical Advice

Technical Advice is a team of achievers. We are a group of highly skilled and experienced professionals who are passionate about helping our clients achieve their sustainability goals. We have a deep understanding of the textile and leather industry, and we are constantly looking for innovative ways to help our clients reduce their environmental impact.

Our team is made up of:

  • Textile engineers
  • Biochemists
  • Laboratory technicians
  • Chemists
  • Leather experts
  • Industrial consultants

We have a combined cumulative experience of more than 300 years in the textile and leather industry. We have worked with benchmark multinational corporations. We are committed to accelerating the transition to sustainability models.

Assessing companies globally



Sustainability, Strategy, Innovation, Commitment, Excellence and Experience.


Technical Advice is a strategic consulting firm that provides R&D+i in sustainability for the textile and leather industry based on more than 50 years of experience.


Technical Advice accelerates the transition to sustainability models for textile and leather industry benchmarks.